This Privacy Policy describes how VMG ("we," "us," or "our") collects, uses, and protects information in connection with our internal marketing automation tooling, including our use of the Google Ads API.
VMG is a marketing agency that manages Google Ads campaigns and related marketing services on behalf of our clients. We operate internal software tools to support this work, including tools that connect to the Google Ads API.
Through our use of the Google Ads API, our tools may access:
This access is limited to Google Ads accounts that have been explicitly linked to VMG's Google Ads Manager account by the account owner, with their knowledge and authorization.
Data accessed through the Google Ads API is used solely to manage, monitor, and optimize advertising campaigns on behalf of the client to whom the account belongs. This includes budget pacing, monitoring for ad disapprovals, keyword management, and performance reporting back to that same client.
We do not sell client data, and we do not use one client's advertising data to benefit any other client.
API credentials (developer tokens, OAuth credentials, refresh tokens) are stored as environment variables on our backend infrastructure and are never hardcoded into shared code or documentation. Access to these credentials is restricted to VMG's internal team.
We do not share Google Ads account data with third parties, except as required to provide our services to the client that owns the account (for example, reporting results back to that client) or as required by law.
Performance and reporting data is retained only as long as necessary to provide ongoing campaign management and reporting to the relevant client, or until the client's account is unlinked from our Manager account, whichever comes first.
Clients may request that their Google Ads account be unlinked from our Manager account at any time, which immediately ends our access to their account data through the API.
Questions about this Privacy Policy can be sent to [email protected].